If there's one thing Yassine has learned from years of traveling the world, it’s that the best experiences are not just about where you go—it’s about how you feel when you're there, immersed in the culture among the local people.

Born and raised in Morocco, Yassine discovered his love for travel as a teenager while guiding tourists to earn spending money. What started as a side gig quickly evolved into a passion. Even while studying hospitality management, he continued to guide travelers who were referred to him, those seeking a guide who truly understood Morocco’s diverse culture and could reveal the country beyond the beaten path. It was then that he realized his love for curating personal, immersive, and meaningful experiences.

Before founding Azul, he spent years launching and managing restaurants and resorts across the globe, blending his passion for service with the love for exploration. But no matter where he traveled, Morocco remained his foundation. 

That's exactly why he founded Azul Private Travel: to channel his passion for crafting unforgettable journeys rooted in hospitality and culture, with his deep connection to Morocco. Travel is more than just seeing a place, it’s about feeling its essence, connecting with its people, and realizing that despite our differences, we are all part of the same light.